Path · Body Intelligence
Body intelligence for a world moving beyond weight.
One connected system that helps people understand changes in fat, muscle, body water, inches and more than 50 body metrics.
The Path Smart System
See more than weight.
Hardware, measurement and software in one connected experience — with clear trends that make progress easier to understand.
What’s in the system
8-electrode segmental BIA scaleWhole-body and segmental composition
Connected digital measuring toolCircumference and inches, captured digitally
One app that brings the data togetherScale and tape in a single view
Clear trendsProgress that’s easier to understand
Toggle the view
Weight tells you how much changed. Path helps show what changed.
Path’s initial app was developed with AppMakers, whose team also contributed to MyFitnessPal.
Market
Built for where health is going.
Different goals. One shared need for better body insight.
Traction
Built and launched within months.
Within months of founding, Path built the product, brought it to market and demonstrated meaningful consumer demand.
Path founded
Company formed and product build begins.
Presales open
Free Path system with a $349 annual membership.
Strong performance
A standout moment during the presale window.
First systems delivered
First customers receive their systems.
Feedback loop
Customer input shapes the next product and experience.
Contracted consumer ARR generated during presale.
Annual membership — with a Path system included free at presale.
2026
2026 was about building the foundation.
Path evolved from an early consumer product into a broader body intelligence platform.
Direct to consumer
A consumer business ready for relaunch.
Path enters 2027 with a stronger product, an existing customer base approaching renewal and a more scalable consumer revenue model.
in annual membership renewals scheduled for the end of January 2027 — with a premium subscription update launching ahead of the renewal cycle.
- Core app experience included with every system
- Optional premium subscription for deeper insights and features
- Premium subscription update launching ahead of the January renewal cycle
- Existing inventory ready to support a meaningful relaunch
Growth strategy
A creator-led consumer growth strategy.
Path’s DTC relaunch will combine creators and paid media.
The playbook
Partner with creators across health, fitness, longevity, women’s health and GLP-1
Develop authentic creator content that explains the value of better body insight
Run partnership ads directly from creator handles
Combine creator trust with the scale of Meta advertising
Test creators, messages, audiences and promotional offers
Scale the combinations that perform
Add affiliate and performance-based earning opportunities
Use of funds
Growth capital would support:
The product, inventory and growth strategy are ready. The next step is funding the relaunch.
B2B
A recently launched B2B offering.
Health and wellness partners can now provide at-home body intelligence — helping them understand patient and member progress between visits, while creating a new recurring revenue opportunity for Path.
GLP-1 & medical weight-loss programs
Telehealth platforms
Medical clinics
Perimenopause & women’s health
Longevity practices
Med spas & IV hydration clinics
Gyms & fitness studios
Coaches & trainers
Corporate wellness programs
Consumer health & fitness apps
Partner options
Flexible ways to offer Path.
Patients can access core data without a required subscription.
Partners add at-home tracking without building hardware, app or fulfillment.
Business model
Hardware plus recurring revenue.
Path can generate revenue through hardware, consumer subscriptions and recurring B2B memberships.
$429 retail
- Planned promotional pricing from $279 to $329
- Core app experience included
- Optional premium subscription
- Existing annual membership base approaching renewal
Hardware revenue plus recurring subscription potential.
$139–$179 wholesale
- Per system, based on volume
- $5 per active connected member per month
- Active members complete at least three scans per month
- Direct-to-patient fulfillment · no required patient subscription
Additional upside through co-branding and integrations.
Interactive · B2B revenue
Model a partner program.
Drag to estimate hardware and connected-member revenue using Path’s published B2B pricing.
Illustrative only. Hardware at $139–$179 per system; $5 per active member per month (active = 3+ scans in a month).
Pipeline
Early B2B interest.
Early interest shows that Path’s B2B offering is resonating across multiple health and wellness categories.
Clinics and telehealth organizations have expressed interest.
Selected companies exploring Path
Franchise & studio networks
Audience partners
70K Instagram · 340K Facebook followers
35K Instagram followers
Active conversations around partnerships, pilots and distribution.
Growth model
Two growth engines.
Path can grow as both a consumer brand and the technology powering other health and wellness companies.
Direct to consumer
- Improved app and onboarding
- Better presentation of data and trends
- Shopify commerce infrastructure
- Improved Meta tracking and attribution
- Creator whitelisting and partnership ads
- Paid acquisition
- Affiliate distribution
- Subscription renewals and retention
B2B platform
- Telehealth companies
- Clinics and med spas
- Gyms and fitness studios
- Longevity and women’s health programs
- Consumer health apps
- Wholesale system sales & direct fulfillment
- Connected-member revenue
- Co-branded and integrated experiences
Assets
Significant assets are already in place.
Much of the expensive and time-consuming foundation has already been built.
Capital invested
Capital invested in the foundation
That capital supported:
- Smart System development
- Initial app development
- Manufacturing and supply-chain setup
- Inventory
- Fulfillment infrastructure
- Commerce infrastructure
- Customer support and operations
- The successful consumer presale launch
- $300K+ in initial contracted consumer ARR
- The foundation for DTC and B2B growth
The original capital built the platform, launched the product and demonstrated demand. The next capital can be focused on growth.
Supply & margin
Ready to support distribution.
Path has the inventory, margins and supply-chain foundation to support both consumer and B2B growth.
Inventory
~18,100 systems in hand or on order
Unit economics
From $66 landed to $429 retail
Bars scaled to $429 retail. Wholesale pricing varies by volume.
Team
A proven growth playbook.
Nykelle led all growth at Gabb Wireless for approximately two and a half years and brought in Intelsio as a strategic growth partner.
Traditional affiliates, influencer affiliates and paid media using affiliate content combined.
Path is an opportunity to partner again and bring a proven growth playbook to a new category.
The opportunity
Why this partnership makes sense.
A built foundation
- A developed consumer product
- Evidence of consumer demand
- $300K+ in contracted consumer ARR during presale
- ~$300K in annual memberships scheduled for renewal
- ~8,100 systems in inventory
- Additional manufacturing capacity
- A DTC relaunch strategy
- A recently launched B2B offering
- Recurring connected-member revenue
- 85+ interested clinics and telehealth organizations
- A growing pipeline of recognizable companies
The power to scale
- Capital to fund growth and expansion
- Strategic relationships
- The ability to open and expand new distribution channels
- Access to operational tools and infrastructure
- Support scaling the organization
- The ability to help scale both DTC and B2B
Path has built the foundation. The right partner can provide the capital, relationships and infrastructure to scale it.
The future of Path
Path can become…
Bigger than a smart scale
Path is bigger than a smart scale.
It can become the system millions of people use to understand how their bodies are changing.